Camden's design guide describes an 18th-century village at the heart of the conservation area, with narrow passageways, steep lanes and small squares, and surrounding streets largely developed in the 19th century. Those 19th-century red and yellow brick houses, the guide adds, keep many Arts and Crafts features: original windows and doors, decorative details, front gardens, boundary walls and railings.
The conservation area statement adds detail street by street. West of Heath Street, between Church Row and Upper Terrace, lies the largest concentration of 18th-century houses. Keats Grove, Downshire Hill and the link along South End Road grew up in the early 1800s around St John's chapel, with houses from tiny cottages to substantial brick or stucco villas, most of them listed. Much of Frognal and its offshoots is late 19th and 20th-century houses in large, well-treed gardens, most of them red brick, the earlier ones generally Arts and Crafts with red tiled roofs and chimneys.
Hampstead was designated on 29 January 1968, with North End, the Elms, Vale of Health and Downshire Hill, and Camden's guide counts it among the first conservation areas created after the Town and Country Planning Act in 1968. The statement agreed on 31 October 2001 divides it into eight sub areas, from Heath Street/High Street and Church Row/Hampstead Grove to Whitestone Pond and the outlying North End, Vale of Health and The Elms.
Sources: Camden Council: Hampstead Conservation Area Design Guide (updated June 2026), Camden Council: Hampstead Conservation Area Statement (2002)