On the Kensington and Chelsea side, Henry Holland named his development Hans Town after Sir Hans Sloane, whose daughter-heiress married into the Cadogan family. Its conservation area takes in Cadogan Square, Cadogan Place, Hans Street, Lennox Gardens, Sloane Street, Pont Street and Pavilion Road among others, and the proposals statement finds the Queen Anne Revival style most characteristic of the area, the style behind Osbert Lancaster's phrase 'Pont Street Dutch'. In Cadogan Square, Lord Cadogan had to approve each design, which ensured a consistent theme of substantial red brick elevations.
The statement records that most of these buildings, originally single houses, are now divided into flats; that the Knightsbridge part has substantial retail premises and residential mansion blocks built mainly between the 1890s and about 1910; and that No. 61 Cadogan Square, of 1879, is the earliest high-class apartment building erected in London.
Westminster's 2004 mini guide dates the eastern part of its Knightsbridge Conservation Area, around Trevor Square and Montpelier Square and Place, to the early 19th century and calls it important for small-scale houses set around leafy squares linked by short streets and pedestrian ways. The central part, developed in the mid-19th century, is large stucco houses detailed in a classical manner, including Princes Gate, Rutland Gate, Queens Gate and part of Ennismore Gardens, and every part has mews properties of a much smaller scale than their grander neighbours.
The Westminster conservation area was designated in February 1968 and extended in 1978 to take in the area north and west of Princes Gardens and around Rutland Gardens and Rutland Gate, and it contains over 275 listed buildings. Hans Town was first designated in 1971 and extended seven times between 1975 and 1995.
Sources: Royal Borough of Kensington and Chelsea: Hans Town Conservation Area Proposals Statement (adopted January 2000), Westminster City Council: Knightsbridge conservation area mini guide