Hampstead Heath · NW3

Willow Road, Hampstead Heath

Notable road with Erno Goldfinger's modernist terrace and period houses. Discover what renovation projects are possible and get expert guidance from our RIBA chartered architects.

About Willow Road

Notable road with Erno Goldfinger's modernist terrace and period houses. The 1930s modernist, Victorian houses, Edwardian houses found on this road represent some of Hampstead Heath's most characterful residential architecture.

Property Types

  • 1930s modernist
  • Victorian houses
  • Edwardian houses

Property Values

Properties on Willow Road typically range from £2M-£5M, reflecting the road's desirable location in Hampstead Heath, NW3.

Conservation Status

Willow Road falls within the Hampstead Heath Conservation Area. All external alterations require careful consideration of the area's character and appearance. Our planning team will guide you through the requirements.

Planning Notes: Conservation area. 2 Willow Road is Grade I listed.

Quick Facts

Location Hampstead Heath, NW3
Property Values £2M-£5M
Conservation Area Yes
Popular Projects  
  • Full Refurbishment
  • Kitchen Renovation
  • Heritage & Restoration
  • Loft Conversion
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Popular Projects on Willow Road

Full Refurbishment

A whole-house refurbishment on Willow Road transforms tired period properties into contemporary family homes. With values at £2M-£5M, investing in quality renovation delivers excellent returns in Hampstead Heath.

Kitchen Renovation

A high-quality kitchen renovation on Willow Road is one of the best investments for Hampstead Heath homeowners. Our designs balance heritage character with modern performance for properties valued at £2M-£5M.

Heritage & Restoration

Restoring period features on Willow Road preserves the architectural heritage that defines Hampstead Heath. We specialise in the sensitive renovation of 1930s modernist, victorian houses, edwardian houses with values at £2M-£5M.

Loft Conversion

Loft conversions are one of the most popular projects on Willow Road, offering excellent return on investment for Hampstead Heath homeowners. The 1930s modernist, victorian houses, edwardian houses here often have ideal roof pitches for dormer or mansard conversions.

Planning & Permissions on Willow Road

Planning Notes

Conservation area. 2 Willow Road is Grade I listed.

Our in-house planning consultants will prepare and submit all necessary applications for your Willow Road project, liaising directly with the local authority on your behalf.

97% Our planning approval rate across London, reflecting our deep understanding of local policies and relationships with planning officers.
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Conservation Area Guidance

Willow Road is located within the Hampstead Heath Conservation Area. All external alterations must preserve or enhance the character and appearance of the area. This includes:

  • Using materials that match or complement the existing streetscape
  • Maintaining original architectural features such as windows, doors and decorative elements
  • Ensuring any extensions or additions are subordinate to the original building
  • Protecting mature trees and established garden landscapes

Properties on Willow Road include Grade I listed buildings, which have the highest level of heritage protection. Any alterations, both internal and external, require Listed Building Consent. Our heritage consultants prepare comprehensive applications with supporting Heritage Impact Assessments.

Estimated Costs on Willow Road

Indicative costs per square metre for renovation projects on Willow Road, Hampstead Heath. Prices reflect the NW3 location and typical property types found on this road.

Project Type Standard (per m²) Premium (per m²) Luxury (per m²)
Full Refurbishment £1,380 - £2,070 £2,070 - £3,220 £3,220 - £4,600
Kitchen Renovation £1,035 - £1,610 £1,610 - £2,530 £2,530 - £4,025
Heritage & Restoration £2,070 - £2,875 £2,875 - £4,025 £4,025 - £5,750
Loft Conversion £2,875 - £3,680 £3,680 - £4,600 £4,600 - £6,325

Costs are indicative and based on typical projects in Hampstead Heath. Final pricing depends on specification, site conditions and scope. All prices exclude VAT.

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