This social science feature would focus on the survey component of the Imperial College London study, revealing a staggering knowledge gap among dog owners. The article would report that 86% of dog owners were unaware that parasiticides could cause environmental harm, while a third did not know that many treatments warn against swimming or washing within days of application. However, the survey also found that 94% of respondents believed protecting nature should be an important consideration when choosing pet treatments. This striking disconnect between values and knowledge would form the article's central narrative, exploring how public education could bridge this gap.