Origins in the Medieval Calendar
The English fair is one of the oldest institutions in the nation's social and economic life, its origins stretching back to the Anglo-Saxon period and beyond. Fairs were not merely entertainments; they were essential mechanisms of commerce, granted by royal charter to lords, monasteries, and towns as a means of facilitating the exchange of goods, livestock, and labour at fixed points in the annual calendar. The charter that authorised a fair was a document of considerable legal and economic significance, conferring upon its holder the right to levy tolls, regulate trade, and profit from the commercial activity that the fair generated. Highgate's fair, like hundreds of others across England, was rooted in this tradition of chartered commerce, its existence sanctioned by an authority that gave it both legitimacy and permanence.
The precise date of the charter that established the Highgate Fair is a matter of some historical uncertainty, but the fair's existence can be traced back to at least the sixteenth century and may be considerably older. The hilltop village, with its position on the Great North Road and its proximity to the enormous London market, was a natural site for a fair, offering a combination of accessibility, open space, and passing trade that made commercial success virtually certain. The fair was typically held in the autumn, timed to coincide with the end of the harvest and the beginning of the season when surplus agricultural produce was brought to market and the rural population had both the leisure and the money to attend.
Medieval and early modern fairs were governed by a set of customs and regulations that gave them a character quite different from the purely commercial events of later centuries. The fair was opened with a formal proclamation, read aloud by a designated official, which announced the rights and obligations of those who attended and set out the rules that governed trade and behaviour during the fair's duration. This proclamation was a relic of the feudal system, a reminder that the fair existed not by popular demand but by the grace of the sovereign, and that the freedoms it offered — the freedom to trade, to travel, to gather — were privileges rather than rights.
The Entertainments of the Fair
While commerce was the official purpose of the Highgate Fair, entertainment was its soul. The English fair, from the medieval period onward, was a festival of popular culture in which the full range of contemporary amusements was on display. Acrobats, jugglers, fire-eaters, and tumblers performed on makeshift stages or directly on the ground, their acts drawing crowds that pressed forward with a dangerous enthusiasm. Musicians played on fiddles, pipes, and drums, providing a continuous soundtrack of jigs, reels, and ballads that filled the air from morning to night. Puppet shows — the forerunners of the Punch and Judy tradition — drew audiences of children and adults alike, their crude comedies and moral tales reflecting the tastes and preoccupations of their time.
Wrestling, boxing, and other rough sports were prominent features of the fair, drawing competitors from the surrounding villages and from London itself. These contests were conducted under rules that varied from fair to fair and that bore only a distant resemblance to the regulated sports of later centuries. The wrestling bouts, in particular, were events of considerable local significance, with village honour at stake and the victorious wrestler earning not only prize money but a reputation that would follow him for the rest of his life. The connection between the Highgate Fair's wrestling tradition and the name of The Wrestlers pub on the High Street is a matter of local speculation, though no definitive link has been established in the historical record.
As the centuries progressed, the entertainments of the fair evolved to reflect changing tastes and new technologies. The eighteenth century saw the introduction of mechanical rides and attractions — early versions of the roundabouts, swings, and sideshows that would later become the staples of the Victorian funfair. Menageries, including those operated by showmen like George Wombwell, brought exotic animals to fairs across the country, and the Highgate Fair may well have hosted such exhibitions on its ground. By the early nineteenth century, the fair had become a complex event that combined the ancient traditions of the medieval market with the newer pleasures of popular entertainment, creating an atmosphere that was at once festive, commercial, and faintly anarchic.
The Stalls and the Merchants
The commercial heart of the Highgate Fair was the market, a temporary city of stalls and booths that sprang up along the High Street and in the surrounding open spaces for the duration of the event. These stalls sold everything that a rural and semi-rural population might need or desire: cloth and clothing, tools and hardware, pottery and glassware, food and drink, medicines and cosmetics, books and broadsheets, toys and trinkets. The range of goods on offer reflected the fair's function as a supplement to the everyday commercial life of the village, providing an opportunity to purchase items that were not normally available in the local shops or to compare the prices and quality of goods from different suppliers.
The merchants who attended the fair were a diverse lot, ranging from local tradesmen who set up a stall for the day to professional fair traders who followed the circuit from town to town throughout the year. These itinerant merchants were a distinctive feature of pre-industrial English commerce, their lives shaped by the rhythm of the fair calendar and their fortunes dependent on their ability to identify and supply the goods that each community wanted. They brought with them not only their wares but also news, gossip, and fashion from other parts of the country, serving as informal channels of communication in an era before mass media.
The food stalls of the fair were among its most popular features. The English appetite for fair food — roasted meats, pies, gingerbread, sugar confections, nuts, fruits — was as enthusiastic in the seventeenth century as it is today, and the stallholders who supplied these treats were among the fair's most successful operators. The ale tent, where drink was sold in quantities that would alarm a modern public-health official, was the social centre of the fair, the place where deals were concluded, wagers were placed, and the communal spirit of the event was most fully expressed. The publican who held the licence for the ale tent at the Highgate Fair would have done a roaring trade, and the competition for this privilege was presumably fierce.
The Fair and the Great North Road
The Highgate Fair's position on the Great North Road gave it a significance that extended beyond the village itself. The road, which connected London to the north of England and Scotland, carried a constant stream of traffic that brought potential customers and participants to the fair from a wide catchment area. Travellers who happened to be passing through Highgate during the fair would have found the village transformed — its normally quiet streets filled with stalls, crowds, noise, and the general atmosphere of festive disorder that characterised such events. Some of these travellers would have stayed to join the festivities; others would have cursed the congestion and pushed on through as quickly as possible.
The road also brought a less welcome category of visitor to the fair: the pickpockets, thieves, confidence tricksters, and petty criminals who preyed on the crowds at fairs throughout England. The Highgate Fair, with its prosperous clientele and its proximity to London, would have been a particularly attractive target for such operators, and the local constabulary — such as it was in the pre-police era — would have had its hands full maintaining order. The records of the Middlesex magistrates' courts contain numerous references to offences committed at fairs in the Highgate area, including thefts, assaults, and the various forms of fraud that thrived in the confusion and excitement of the fairground.
The fair also attracted visitors from London who came specifically for the entertainment and the novelty of a day out in the countryside. By the eighteenth century, when London's population had grown to more than half a million, the Highgate Fair was within easy reach of a vast urban market for leisure and recreation. Londoners walked, rode, or took coaches to Highgate to enjoy the fair, and their spending power contributed significantly to the event's economic success. This metropolitan patronage was a double-edged sword, however: it brought money and vitality to the fair, but it also brought the problems — drunkenness, rowdiness, and the potential for large-scale disorder — that made fairs increasingly controversial as the century progressed.
The Victorian Decline
The nineteenth century was a period of profound change for the English fair, and the Highgate Fair did not escape the forces that were transforming popular culture across the nation. The Victorian era brought a new emphasis on order, respectability, and moral improvement that viewed the traditional fair with deep suspicion. The noise, the drinking, the gambling, the sexual licence, and the general atmosphere of unregulated pleasure that characterised the fair were anathema to the reforming spirit of the age, and a sustained campaign was mounted by magistrates, clergymen, and civic authorities to suppress or sanitise fairs throughout England.
In Highgate, the growing respectability of the village itself contributed to the fair's decline. As the hilltop community attracted an increasingly prosperous and socially aspirant population — lawyers, doctors, merchants, and gentlemen who valued the village's quiet elegance and its healthy air — the annual disruption of the fair became a source of growing irritation. The noise, the crowds, the damage to the streets, and the influx of undesirable visitors were all cited as reasons for curtailing or abolishing the event. The fair's supporters argued for its preservation on grounds of tradition, community, and economic benefit, but the weight of respectable opinion was against them.
The decline of the Highgate Fair was a gradual process rather than a sudden event. Over the course of the nineteenth century, the fair was reduced in scope, shortened in duration, and increasingly restricted in the activities it was permitted to offer. The commercial functions that had been its original purpose were superseded by permanent shops and markets, while the entertainments that had been its greatest attraction were increasingly provided by other venues — music halls, theatres, and the new pleasure gardens that catered to the Victorian appetite for organised leisure. By the end of the century, the Highgate Fair had effectively ceased to exist as a significant event in the village's calendar, its traditions and its memories surviving only in the pages of local histories and the recollections of the oldest residents.
Attempted Revivals
The history of the English fair in the twentieth century is punctuated by attempts to revive or recreate events that had fallen into disuse, and the Highgate Fair has been the subject of several such efforts. These revivals have taken various forms, from large-scale community events organised by local councils and charitable organisations to smaller, more informal gatherings that seek to recapture something of the spirit of the original fair. The motivations behind these attempts have been diverse: a desire to strengthen community bonds, a nostalgia for a lost tradition, a recognition that the village's identity is enriched by its historical associations, and a straightforward wish to create an enjoyable public event.
The challenges facing any attempted revival of the Highgate Fair are considerable. The physical environment of the village has changed dramatically since the fair's heyday: the streets are narrower in effective terms, clogged with parked cars and regulated by traffic-management schemes that leave little room for stalls and crowds. The legal and regulatory framework governing public events is vastly more complex than anything the fair's original organisers had to contend with, involving health-and-safety assessments, noise restrictions, insurance requirements, and the approval of multiple public authorities. And the social context has changed in ways that make it difficult to recreate the atmosphere of an event that depended, in large part, on the absence of the entertainments and distractions that are now available to everyone at the touch of a screen.
Despite these challenges, the impulse to revive the Highgate Fair persists, and the various events that have been organised under its name or in its spirit have contributed to the ongoing life of the community. Village fêtes, summer festivals, Christmas markets, and neighbourhood celebrations all owe something to the tradition of the annual fair, and the desire to gather together in public spaces for purposes of entertainment, commerce, and communal celebration is as strong in the twenty-first century as it was in the sixteenth. The Highgate Fair may never return in its original form, but the impulse that created it — the impulse to mark the passage of time with festivity and to strengthen the bonds of community through shared experience — continues to find expression in new ways.
The Fair in Local Memory
The Highgate Fair survives today primarily as a memory — a story told in local histories, a chapter in the heritage of a village that takes its past seriously. The memory of the fair is preserved in the records of the Highgate Literary and Scientific Institution, in the collections of the local-history societies, and in the oral traditions that pass from one generation of Highgate residents to the next. It is a memory that has been shaped and reshaped by each generation that has inherited it, acquiring new details, losing others, and gaining in significance what it has lost in accuracy as the distance between the present and the past has grown.
The fair's place in local memory is enhanced by its connection to other elements of Highgate's heritage. The "Swearing on the Horns" ceremony, perhaps the village's most famous tradition, is often linked to the fair, though the precise relationship between the two is unclear. The pubs of the High Street — The Flask, The Wrestlers, The Fox and Crown — all have associations with the fair, real or claimed, that add another layer of history to their already layered identities. And the general character of Highgate as a village within a city, a place that values its distinctiveness and its traditions, owes something to the centuries of communal celebration that the fair represented.
For the historian, the Highgate Fair is a window into a world that has largely disappeared — the world of pre-industrial English popular culture, in which the fair was one of the most important institutions of public life. This world was rough, vital, and deeply communal, and its disappearance has left a gap in the social landscape that no amount of modern entertainment can fully fill. The Highgate Fair, in its time, was more than an event: it was an expression of the community's identity, a marker of the seasons, and a celebration of the simple human pleasures of gathering together, eating, drinking, trading, and making merry. That these pleasures endure, even if the forms in which they are expressed have changed beyond recognition, is the fair's most lasting legacy.
*Published in the Hampstead Renovations Heritage Collection — exploring the architecture, history, and stories of London's most remarkable neighbourhoods.*