The Frognal Archive
From grand Victorian villas to Arts & Crafts gems, Frognal charts the evolution of Hampstead architecture over fifty transformative years.


Drag the slider to see how this location has changed over time
The History
Frognal is one of the ancient roads of Hampstead, its name deriving from the medieval "Frogenhale" (valley of frogs). While the road has existed for centuries, the majority of surviving buildings date from the Victorian and Edwardian periods.
The street demonstrates an unusual architectural diversity. The southern section, developed in the 1870s-1880s, features imposing Victorian villas in the Italianate style with white stucco facades. Moving northward, the architecture transitions through Queen Anne Revival to full Arts & Crafts by the 1900s.
This evolution makes Frognal a living textbook of late 19th-century residential architecture. Notable properties include University College School (relocated here in 1907) and several houses attributed to prominent Arts & Crafts architects.
Own a property on Frognal?
We hold original specifications. Book a heritage survey before any work begins.
The Builder's Analysis
Technical DNA of Frognal. These specifications are essential for any restoration work on this street.
Variable: Stock Brick (South) to Red Brick (North)
Southern properties use yellow London stock brick, often behind stucco. Northern properties use the characteristic red rubber bricks of the Arts & Crafts movement.
Warning: The stucco on Victorian properties is lime-based. Patching with cement render will cause delamination and dampness.
Lime Mortar Throughout
Both periods used lime-based mortars, though the Victorian properties often used a slightly harder hydraulic lime for the stucco base coats.
Warning: Never use cement-based render or pointing on ANY Frognal property, regardless of period.
Timber Sash (Victorian) / Casement (Arts & Crafts)
Victorian properties feature elegant sash windows with slim glazing bars. Arts & Crafts properties have casement windows, often with decorative leaded lights.
Warning: Window replacement requires Conservation Area consent and designs must match original patterns exactly.
Welsh Slate (Victorian) / Clay Tiles (Edwardian)
The Victorian villas typically have Welsh blue slate roofs, while Arts & Crafts properties use hand-made clay tiles.
Warning: Spanish or Chinese slate is visually incompatible with Welsh slate and will likely be refused.
Stucco Mouldings / Terracotta Details
Victorian properties feature elaborate stucco cornices and window surrounds. Edwardian properties have terracotta embellishments and carved woodwork.
Warning: Stucco repairs must use matching lime putty and traditional casting techniques. Modern "fibrous plaster" repairs are often visible.
Planning & Conservation
Frognal presents unique planning challenges due to its mixed character:
- **Two distinct character areas** are recognized within the conservation area appraisal. Proposals must respect the specific character of each section. - **Height and massing** are strictly controlled. Frognal has resisted the "iceberg basement" developments seen elsewhere in Camden. - **Tree Preservation Orders** cover many mature trees on the street. Any work to trees requires Council consent.
The Camden Planning guidance specifically states that "the varied but coherent architectural character of Frognal is a key heritage asset to be preserved."
We maintain separate material specifications for Victorian Frognal and Edwardian Frognal. Our stucco repair team has restored facades across the southern section, while our Arts & Crafts specialists work on the northern properties.
Book a Frognal Survey